One of the main reasons for any business failure is the lack of knowledge by management. Almost 90% of businesses fail, because of poor management and leadership.

Best leaders select, motivate and guide people (team members, customers, partners) to achieve results. It is not just the ability to communicate information and ideas, but successful leaders communicate a vision to other people.



Having a vision, is the ability to construct a reality or an outcome that doesn’t yet exist. It is a future that does not exist yet, but the vision is used as a template for driving people toward that outcome. This is what motivates them and moves them toward the desired goal.

Simply, a vision brings group of people together, by developing conditions and circumstances in which the group can engage in practical actions.

All you have to do is to put a picture in their heads, that triggers emotions. If you get this part right, you’ll get people involved in your business that make things happen.

Emotions are the most powerful driving force toward an outcome or an action. This is what moves people toward the desired goal or away from failure.

Before you go motivating and influencing others, you have to learn how to motive and influence yourself. Leaders always lead by example, not by telling others what to do. Because if you do not “walk the talk” simply you are going to lose the respect in others.



Let’s talk about motivation, because any successful leader posses this critical ability in the influential process.

Motivation builds the bridge to action. We do not have control over other people, but we can engage them in a way that make them feel good about their decisions.

Here are the 3 motivational factors we must consider when it comes to motivating and influencing others:

1) Power – people who are under this category are usually seeking authority, control and influence. Those people are either toward power or away from weakness.

2) Affiliation – people who are under this category are seeking love, acceptance, validation and friendship. They are motivated toward affiliation or away from rejection.

3) Achievement – in this category, those people are seeking for goal setting, goal reaching, accomplishment, and progress. Those people are motivated toward achievement and away from failure.

If you learn those three categories pretty well, then you are going to be certain in advance about other people’s behavior and conditioning. Of course, some people are involved in more than one category, and some category can be mixed, depending on the individual, but these are the overall motivators that engage people emotionally.

You can also use those 3 principles to engage your customers, not just your people who work in your business. If you know your customers well, and using those principles I’ve outlined above to structure your content or information products, you are going to gain raving fans that like you and trust you even more.

If you really want to learn how you motivate, hire and keep the best people, developing a powerful vision that inspires others and how to build a winning teams, I recommend you checkout the Brian Tracy’s new book called “How The Best Leaders Lead.” Some of the ideas outlined in this articles are from there.

Get it today! – And transform yourself and your business!

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